The article describes a study conducted to determine whether experiential learning-based discussion is more effective than lecture-based discussion in facilitating understanding of material presented in a typical undergraduate business course, specifically organizational communication networks. (CT)

Discusses how management students need to be aware of the psychological underpinnings of communication as more emphasis is placed on groupwork in business environments. Considers how management students benefit from understanding how people learn because they are likely to have to incorporate such understanding and they have to become life-long…

Rural Entrepreneurship through Action Learning was evaluated through a demographic survey of 1,011 student participants and pre/posttest scores from 93. Community college students showed significant gains in communication skills, high school students in business knowledge. Community college students had greater gains than high school students in…

The Swift Trust exercise provides instructors with the opportunity to discuss the issues of managing trust and distrust perceptions in a team-based design. Lewicki, McAllister, and Bies's (1998) framework is used to allow students to experience the difficulties of deriving a common set of contract requirements based on team dynamics and…

To teach business today requires that we go beyond classroom learning and encourage real world, cross-functional experiences and applied management decision-making. This paper describes an innovative approach that requires students to apply their function-specific knowledge of business, integrated with other functional areas, to an authentic…

This article describes the process of planning and implementing a problem-based learning community. Business and communication students from a large university in the Western United States competed in teams to solve an authentic business problem posed by a Fortune 500 company. The company's willingness to adopt some of their recommendations…

This article reports on an application of Kolb's (1981; 1984) experiential learning cycle in the context of international marketing education. Two study tours, in which International Marketing students at a U.S. college visited various cities in Europe, are described, with an emphasis on the ways in which differences in the structure of the tours…

Students enter the introductory Management Information Systems (MIS) class having heard all the hype regarding the information technology (IT) profession, but often knowing little of the realities. In an effort to have general business students gain a deeper understanding of the IT profession and the IT professional, the authors developed an…

Minnesota high school students and teachers are learning the technology of simulation and integrating it into business and industrial technology courses. Modeling and simulation is the science of using software to construct a system within an organization and then running simulations of proposed changes to assess results before funds are spent. In…

In Appalachian Alabama, AlabamaREAL helps individuals, schools, and rural communities grow through hands-on entrepreneurship education. School-based businesses teach students to recognize business opportunities; encourage participatory learning; and meet the needs of small, rural communities. The Appalachian Regional Commission provides schools…

The superintendent of Saint Pauls Schools describes how educators, community leaders, businesspersons, and high school students worked together to develop the Way Off Broadway Deli, a successful school-based enterprise providing experiential education in entrepreneurship and small business management, as well as student employment and local…

Discusses "How Does a Community Work," a Junior Achievement economic education program for second graders. Explains that the lessons teach children about how people live together and the job choices available in a community. Describes how the program fits into a social studies curriculum on neighborhoods and communities. (DK)

Discusses "Project Business," a middle school program designed by Junior Achievement. Explains that in the program a business consultant comes to the school one period a week to speak to students. Describes learning activities that include field trips, economic games, job interview demonstrations, and an essay contest. (DK)

In this article, the authors propose a semester-long experiential-learning project for introductory marketing students. The project requires an analysis of a product category, competition, and consumer base to support a new product proposal. The purpose is to (a) put into practice the concepts and definitions taught in an introductory marketing…