In this article, the authors present the Extended Buying Center Game (EBCG), an experiential exercise that integrates marketing concepts and theory with a strong emphasis on industry skills and that does so in an adaptive course design format. The focus of the EBCG is on organizational buying behavior, buyer-seller interaction, and marketing…

Academics in the field of entrepreneurship education are increasingly aware that, while class-based knowledge input is a vital component of learning, the traditional lecture-based, didactic methods of teaching and learning alone are insufficient. In an attempt to achieve 'real, active learning' various interactive techniques have been developed,…

To improve the use of service learning in the marketing curriculum, Petkus (2000) recommended that future research focus on empirical studies of service learning in specific marketing courses. Personal selling represents a key component of marketing that is quite amenable to service learning, yet very little research has examined the use of…

Assurance of learning process plays a major role in higher education and has increased the accountability on the part of instructors at all levels. This paper will discuss the role of assurance processes in teaching and the ways to measure these processes of student learning. The research focus will be to determine if student engagement in problem…

A challenge faced by many instructors of systems analysis and design courses is the selection or development of projects that provide challenging, yet suitable, learning experiences for the students. Employing a system development project case in undergraduate MIS courses offers students a multitude of opportunities to experientially examine…

A critical element of an introductory course in business law includes an understanding of the court process and dispute resolution. At Georgia State University (GSU), the authors have required undergraduate business students to make a "court visit" to witness this process in action and to broaden students' basic understanding of the role…

Purpose: The purpose of this study is to examine how students with workplace learning experience the process of the assessment of prior experiential learning (APEL) in higher education. Design/methodology/approach: This is an inductive and exploratory study drawing on methodology from the field of academic literacies. It addresses two questions:…

Accrediting agencies for Colleges and Schools of Business such as the Association to Advance Collegiate Schools of Business International (AACSB) and the Association of Collegiate Business Schools and Programs (ACBSP) require that business programs incorporate both an international dimension and an active learning component in developing their…

Describes the Onarga Project, in which a group of business students worked with the people of Onarga, Illinois, to revitalize a dying community, and how business teachers can incorporate some of the ideas to improve students' understanding of small business. Discusses preliminary planning, project activities, and specific learning activities to…

Discusses research into the external validity of simulation games used in education, i.e., the degree to which the games correspond to the real-life situations they are designed to simulate. An exploratory study examines the validity of a business game and potential problems of validity research are examined. (JJD)

Describes how teams of students in an undergraduate business and technical communication class carried out 12-week consulting project assignments for off-campus nonprofit agencies and on-campus nonteaching departments, developing documents useful to each workplace and learning about the role and practice of communication in business settings. (SR)

Active learning has attracted considerable attention in higher education in response to concerns about how and what students are learning. There are many different forms of active learning, yet most of them are classroom based. We propose an alternative to active learning in the classroom through active learning outside of the classroom in the…

Calculus-based business mathematics is a required quantitative course for undergraduate business students in most AACSB accredited schools or colleges of business. Many business students, however, have relatively weak mathematical background or even display math-phobia when presented with calculus problems. Because of the popularity of Excel, its…

Research comparing online and traditional course delivery methods has sought to demonstrate the equivalence of student performance in online and traditional courses. This study examines the unique proposition that online course delivery is superior to traditional when it comes to applied learning and is thus superior in the process of knowledge…