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Payette, Dennis L.; Libertella, Anthony F. – American Journal of Business Education, 2012
This paper reports on the introduction of a curricular innovation in a required capstone course: namely the Business Policy and Strategy course in the School of Business at Adelphi University. The curriculum capstone courses have tended to primarily include business related case studies and business simulation exercises. Consequently, curriculum…
Descriptors: Instructional Innovation, Required Courses, Assignments, Curriculum Enrichment
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Maskulka, Therese A.; Stout, David E.; Massad, Victor J. – Journal of Instructional Pedagogies, 2011
Business educators have been challenged recently to provide increased experiential learning opportunities for students. Proponents of experienced-based learning subscribe to the view that such experiences engage students actively in the learning process, and because of the linkage between practice and theory, better prepare students for the…
Descriptors: Undergraduate Students, Experiential Learning, Retailing, Marketing
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Ng, Irene C. L. – Journal of Marketing Education, 2006
A photoessay is a group of photographs with a common theme, used as instruction through its presentation, accompanied by narration. Through a qualitative study embedded within an action research process, photoessays have been found to aid knowledge construction through a reinforcement of understanding, feedback, cognitive efficiency, reflection,…
Descriptors: Feedback (Response), Creativity, Action Research, Business Education
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Harmer, Brian M. – Innovations in Education and Teaching International, 2009
Few students in pursuit of baccalaureate business degrees seem to have spent significant time in organisations of the kind studied and discussed in the courses that typify such degrees. This paper questions the extent to which the students' lack of business exposure is perceived by teachers as a barrier to effective learning and teaching. It…
Descriptors: Prior Learning, Business Administration Education, Barriers, Undergraduate Students
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King, Gail Hoover; McConnell, Cheryl – Journal of Instructional Pedagogies, 2010
Teaching introductory accounting courses can be both challenging and rewarding. In introductory financial and managerial accounting, students struggle with the unfamiliar terminology and concepts. However, managerial accounting offers distinct challenges in that managerial accounting reports used for decision-making are not publically available,…
Descriptors: Accounting, Introductory Courses, Teaching Methods, Experiential Learning
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Gundlach, Michael J.; Zivnuska, Suzanne – American Journal of Business Education, 2010
When teaching social entrepreneurship and sustainability, using an experiential learning approach can be more effective than a traditional lecture approach. Social and environmental entrepreneurs often have a deep passion for their work that is important for students to develop early in their careers. Experiential learning enables students to…
Descriptors: Experiential Learning, Teaching Methods, Entrepreneurship, Sustainability
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Fuglister, Jayne; Stegmoyer, Matthew; Castrigano, Renee – American Journal of Business Education, 2010
The rapidly changing environment in international business provides an excellent opportunity for instructors to design timely, adaptable, experiential learning, and open-ended cases. This paper presents and discusses how to prepare and use two such cases in the areas of bank accounting and international accounting. The cases can be offered and…
Descriptors: Experiential Learning, Accounting, Online Courses, Spreadsheets
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DeWitt, Arlene O. – American Journal of Business Education, 2010
Student interns produce professional blogs, using Web 2.0, to capture tacit knowledge concepts which are the experiential learning goals of internships in business education. This article discusses the pedagogical goals, methods and outcomes of this initiative. It also provides the theoretical underpinnings of the concept of tacit knowledge in…
Descriptors: Business Administration Education, Internship Programs, Web 2.0 Technologies, Student Journals
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Craciun, Georgiana; Corrigan, Hope Bober – Journal of Marketing Education, 2010
This article introduces a selective approach to curriculum integration that consists of linking the subject matter of a new course with knowledge and skills acquired in two or more completed courses to create a deeper and richer learning experience. Benefits and challenges of the selective approach and an example of implementing an integrative…
Descriptors: Experiential Learning, Business Administration Education, Marketing, Student Projects
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Natoli, Riccardo; Jackling, Beverley; Kaider, Friederika; Clark, Colin – Asia-Pacific Journal of Cooperative Education, 2013
Big business continues to request universities to produce graduates who possess both technical and generic skills. Although work-integrated learning (WIL) programs can be used to develop these skills, WIL placements in Australia are undertaken by a minority of students. Perceiving a gap, one Australian university undertook a major WIL revamp to…
Descriptors: Accounting, Case Studies, Learning Activities, Curriculum Design
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McKeown, Julie; Millman, Cindy; Sursani, Srikanth Reddy; Smith, Kelly; Martin, Lynn M. – Education & Training, 2006
Purpose: The purpose of this paper is to review the progress made by UK higher education institutions (HEIs) to deliver the enterprise education agenda. The key areas for research included the type, content and delivery methods of graduate enterprise education being offered in the UK. Design/methodology/approach: A questionnaire was e-mailed to…
Descriptors: Foreign Countries, Teaching Methods, Experiential Learning, Entrepreneurship
Parker, Barbara; Dautoff, Diane Altman – Michigan Journal of Community Service Learning, 2007
International service-learning (SL) and study abroad (SA) courses are increasingly part of university curricula. A literature review shows these two types of experiential learning share similarities that offer potential synergies for the growing numbers of both types of experiences. This possibility is explored further by analyzing results from a…
Descriptors: Experiential Learning, Study Abroad, Educational Technology, Service Learning
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Carroll, Martha E.; And Others – Intervention in School and Clinic, 1991
This article describes procedures for developing and operating a classroom company, to integrate the study of money and business management into the daily curriculum. The article covers planning, organizing, writing learning contracts, integrating company activities into the curriculum, creating company product ideas, defining company officer…
Descriptors: Basic Business Education, Business Education, Curriculum Development, Entrepreneurship
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Blaylock, Bruce K.; McDaniel, Janet L.; Falk, Charles F.; Hollandsworth, Randy; Kopf, Jerry M. – Journal of Management Education, 2009
Have business programs become "too focused on scientific research?" and "graduating students who are ill-equipped to wrangle with complex, unquantifiable issue?" In the April 2006 issue of the "Journal of Management Education," Campbell et al. argue the deficiencies in undergraduate business education must be addressed with changes in pedagogy…
Descriptors: Business Administration Education, Instructional Effectiveness, Educational Strategies, Nursing Education
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Ward, Chris; Yates, Dan; Song, Joon Young – American Journal of Business Education, 2012
This study is a continuation of previous work by the authors. Most of the NSSE (National Survey of Student Engagement) scales are positively related to higher Business ETS MFT (Major Field Test) scores. The NSSE scales are Active and Collaborative Learning, Enriching Educational Experiences and Integration of Diversity into Coursework. In…
Descriptors: Undergraduate Study, Teamwork, Blended Learning, National Surveys
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