The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business…

Experiential learning approaches such as work-integrated learning (WIL) are an important international business (IB) educational tool yet can be challenging to implement. This exploratory research examines the value derived by regional Australian export companies from engagement with such programmes. The results suggest that firms perceive…

For several years, we used Intel's flash-based game "IT Manager 3: Unseen Forces" as an experiential learning tool, where students had to act as a manager making real-time prioritization decisions about repairing computer problems, training and upgrading systems with better technologies as well as managing increasing numbers of technical…

In an application of experiential learning, assessment, and career development, this article reports a field experiment of teaching sales students adaptive selling skills via an "Improvisational (Improv) Comedy" technique: "Yes, And." Students learn this well-established theatrical improv method via classroom lecture,…

This paper presents the observations and reflections of four faculty members who developed experiential online learning pathways for students in diverse professional programs. In relation to programmatic expectations of Nursing, Education and Business, the challenges and opportunities for experiential online learning design are discussed. In…

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners' professional development are presented.…

For business schools, AACSB and Middle States' call for more experiential learning is one reason to provide study abroad programs. Universities must attend to the demand for continuous improvement and employ metrics to benchmark and evaluate their relative standing among peer institutions. One such benchmark is the National Survey of Student…

This paper describes an experiential learning activity designed for a New England university freshmen course, BUS101-Marketing First-Year Experience (FYE). The purpose of the activity is to teach basic principles of marketing, develop a general perspective of business, and provide FYE activities that facilitate the college transition. The specific…

The value of reflective writing assignments as learning tools for business students has been well-established. While the management education literature includes numerous examples of such assignments that are based on Kolb's (1984) experiential learning model, many of them engage only the first two phases of the model. When students do not move…

Employers today expect that students will be able to work in teams. Cooperative learning theory addresses how skills such as decision making, problem solving and communication can be learned by individuals in group settings. This paper discusses how cooperative learning can be used in an online and blended environment to increase active learning…

Action learning (AL) has been called the "engine of the learning organisation". It has been demonstrated that it can help individuals adapt to, and be more effective in, the fast-changing world. This article reports on a one-day conference held at Henley Business School. The conference was jointly organised by Henley Business School and…

As an academic area of study, entrepreneurship has become institutionalized and now includes students from a diverse range of disciplinary fields (M. M. Mars, 2006, 2007). Consequently, students' range of entrepreneurial interests has also become more diverse in scope and nature. Specifically, more students studying entrepreneurship are expressing…

Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on…

Simulation games have become widespread in business courses, yet the understanding of their learning effects remains limited. The effectiveness of using simulation in marketing classes is not uniform, and not all students welcome it to the same extent. Drawing on a survey among 173 students engaged in a simulation game as part of a course in a…

Popular opinion has long assumed that learning a foreign language requires not only traditional classroom instruction but also immersion among native speakers of the language. This opinion is so strongly held that students who study through immersion are believed to become more proficient than those who do not. "Study Abroad Contexts for…