It is truly important for students to understand how to monitor online marketing buzz. This assignment, social media analytics, utilizes the content analysis research method to build student's in-depth understanding on how to evaluate and interpret user-generated content (UGC) to create social media campaigns. The authors adapted Resnik and…

The bottom of the pyramid (BOP) market has gained importance in international entrepreneurship due to its large market potential. Drawing on the literature of international business education, as well as social entrepreneurship and international entrepreneurship education, we propose a course to educate students how to develop business intimacy…

Higher education classes have increased in size at a time of significant resource restrictions for universities. At the same time, employers are looking for graduates with relevant competencies and skills. This poses two key challenges: (1) how to design an experiential curriculum that produces significant skill development and (2) how to ensure…

This paper is a report on the findings of a study conducted on the direct users of the Business Studies curriculum in Malaysia to uncover the perceived gap between what was experienced with what was wanted. Interviews were used to examine the needs of the Form Six (equivalent to "A" level) Business Studies teachers and students. Findings…

Purpose: Capstone subjects which link students approaching graduation with significant experiential learning and relevant industry placements, have the potential to be very valuable to students. This is particularly evident if they are able to critically reflect on the experience. In light of this, the School of Business at the University of Notre…

Study abroad programs are increasingly encouraged as a method for students to develop cross-cultural competence and awareness of how to practice in diverse and multi-national settings. Barriers can exist to study abroad related to financing, scheduling, personal/professional obligations, and lack of international experience for novices.…

This paper describes an experiential capstone strategy course and an interesting innovation by a team of students that helps spread experiential learning to many business courses. Students operate a retail café as a captive client for strategic consulting. Students sweep floors, serve espresso drinks, and set strategy. The café is a learning…

This account of practice presents two cases of the application of Action Learning (AL) communication methodology as described by Marquardt [2004. "Optimising the power of action learning". Mountain View, CA: Davies-Black Publishing]. The teams were Czech and international top management teams. The AL methodology was used to improve…

Twenty-five years after John A. Miller described his seminal experiential Introduction to Organization and Management course in "JME," MGMT 101 (formerly MG 101) continues to be the foundation of management education at Bucknell University. In this article, the current MGMT 101 faculty members provide their perspective on contextual and…

As use of social media continues to grow, there is evidence that student skills in social media marketing are inadequate to meet the needs of potential employers and that student skills in the professional use of social media for personal branding are limited. This paper presents details for implementing a Twitter project in a digital marketing…

Recognizing the importance of context-based learning and the general lack of technology applications in the design and development of the ideal and formal curricula, this paper describes an experimental system at a large public university. The authors describe the creation of a contextual environment for introducing concepts related to information…

A quality education is one that best fits the present and future needs of an individual within their current society. Case-based Learning (CBL) is inquiry-based learning which allows self-directed learning, logical reasoning, problem-solving and decision-making. CBL enhances knowledge, teamwork and problem-solving skills; it is used worldwide…

To be an effective communicator, students need to learn how to select the appropriate means of communication and be aware of potential obstacles. The model of communication process can be an effective framework for students to understand many pitfalls of the communication process. The described activity enables students to experience communication…

As the mantra "innovate your business model or die" increases in popularity among practitioners and academics, so does the need for novel and feasible business models. In this article, we describe an ideation experience workshop, conducted in an undergraduate business course, in which students, guided by their lecturers and two industry…

The need for hands-on learning in advertising education has been expressed for decades. With the increasing push toward live tweeting by brands, more attention needs to be given in advertising classrooms to opportunities for students to practice online engagement. In this study, a class "war room" simulation offered an experiential…