Learning in an online environment shares many aspects with the learning required in marketing research projects conducted by research agencies with client firms. However, learning-management-system platforms now provide powerful ways to enrich learning in the online environment through threaded discussions, access to video clips and lively…

To assist marketing students during their college experience we developed, over the course of 10 years, an innovative approach to teaching that connects classroom education, career finding, and job-skill development. We linked two required courses, one student organization, and many companies together to create the Underground Agency. The Agency…

Team projects allow students to apply their technical skills to a real-world context and build twenty-first century competencies, including teamwork, project management and communication skills. However, the complex challenges that such experiential learning projects present for students and faculty can limit the scale of implementation. This…

This study presents a contextual active learning perspective on how a healthcare data analytics course was designed and delivered to students enrolled in a graduate business analytics degree. Industry and academia emphasizes the need to integrate context-specific learning, however contextual analytics courses are not widely offered in business…

Client projects have long been recognized for their value as an experiential learning device and as a way to increase a wide range of skills, including critical thinking and problem solving. The extant literature, however, has not fully explored the relationship among student attitudes, learning outcomes, and project evaluations. Through…

Organic Delights is an experiential exercise designed to help undergraduate business students learn about corporate social responsibility (CSR). In this exercise, students assume the role of a senior manager of a fictional restaurant and caterer. The challenge for the managers is to evaluate and choose among six proposals to promote the company's…

Within the classroom it is often difficult to convey the complexities and intricacies that go into making sales and operations planning decisions. This article describes an in-class simulation that allows students to gain hands-on experience with the complexities in making forecasting, inventory, and supplier selection decisions as part of the…

Rapidly growing information and communications technology and a more interconnected global world offer benefits and challenges to global business organizations. While exploring benefits from global workforce and global production, they must successfully adapt to their local market conditions and manage their multicultural resources. How can we…

In today's dynamic globalized business environment, management educators must develop pedagogies that support students to manage and lead in rapidly changing business contexts. An increasing number of institutions use experiential learning as a component of their curriculum to address this challenge. Initially, a response to industry criticism…

Encouragement by the Chinese government for education to move from an emphasis on passive learning, rote memorisation and mechanical training towards the development and delivery of education using active, student-centred education approaches has resulted in tensions and challenges, one of which is the reaction of students previously used to…

Digital transformation has opened novel opportunities for educators to approach the challenges of educating tomorrow's business leaders and managers. New methods of instruction such as blended learning and e-learning allow to cater better to a generation of digital natives and to enhance their learning ability. In the fast-moving business world,…

A marketing simulation represents a comprehensive and integrative business environment in which students actively manage firms that compete against each other. This article describes how marketing simulations harness digital disruption to enhance learning processes and outcomes and (ultimately) prepare students for their future careers. The…

Instructors are constantly challenged to compete for student attention. The authors of this article discuss how they are stimulating their students using reality TV shows to teach management theories and strategies. Using reality TV shows has helped to captivate students and has resulted in higher levels of learning according to Bloom's Revised…

Entrepreneur is a process or a way to conduct a business that aims to obtain the expected results or profits by producing, selling or renting a product of goods or services. In college, entrepreneurship courses are given to equip the students so that after they graduate they can entrepreneurship. Entrepreneurship courses are still not effective…

Management education is at a pivotal crossroads. In an increasingly globalized world, where change is the only constant, business school graduates leaving university are faced with ever intensifying competition and complexity. Universities have responded by increasing their emphasis on teaching 'employability skills' to graduates. However,…