The increasingly evolving context in manufacturing and service industries calls for more active learning approaches to easily grasp new business strategies, such as customer-centric operations management. The authors report on case-based courses about a specific customer-centric strategy namely mass customization. The courses echo the Kolb model…

Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tools and give them an end-to-end experience and managerial control over key resources. Students leave the course with real-world skills and items for their…

The aim of this study was to consider the activities and impact of personalisation in a UK higher education setting. It considered how personalisation has affected outputs in terms of progression, achievement, internship, enterprise project and international placement uptake within the Nottingham Business School at Nottingham Trent University.…

The demand for marketing researchers is at an all-time high and continues to grow. Yet a disconnect exists between marketing research in industry and in academia; qualitative research is standard in the former, but often is overlooked in the latter's curricula. I argue that qualitative marketing research is an ideal topic for applying experiential…

Two important characteristics of contemporary teamwork are working with colleagues from diverse cultural backgrounds and working in virtual teams. Hence, preparing students to successfully navigate through the business world must include developing these two skills. To investigate learning for both cross-cultural and virtual collaboration, we…

Purpose: The purpose of this paper is to empirically examine how entrepreneurship education is being marketed to students within the Canadian university sector. Design/methodology/approach: A content analysis of the webpages representing 66 entrepreneurship education programs in Canada is performed. Findings: Entrepreneurship education is found to…

Focussing on a specific higher education online learning environment (OLE), this study aims to investigate and analyse instructional designs that employ Positive Interdependence, Individual Accountability, Teaching Presence, Authenticity and Group Skills Development as educational strategies to mitigate group work issues and subsequently encourage…

This study explores whether academic selection criterion should be imposed on students wishing to participate in work-integrated learning (WIL) during their degree studies. Its conceptual framework addresses the limitations of human capital theory and draws on theories about social and cultural capital to understand the role of WIL in developing…

The age of data analytics requires "data scientists" across a wide range of business disciplines with deep knowledge of how to manage and analyse vast amounts of data to support decision-making. As a result, new analytical tools are being taught in the Management Information Systems (MIS) or business analytics (BA) programs to foster…

Instructors may find it difficult to stay abreast of the rapidly changing nature of search engine marketing (SEM) and to incorporate hands-on, practical classroom experiences. One solution is Google Ad Grants, a nonprofit edition of Google AdWords that provides up to $10,000 monthly in free advertising. A quasi-experiment revealed no differences…

Service learning (SL) is gaining popularity in business schools as a way to supplement traditional pedagogies. Research indicates that SL improves particular learning outcomes, but little is known about how this happens. Using Kolb's theory of experiential learning, the authors develop and test a conceptual model that explains how SL activates the…

This mixed methods study examined the effects of experiential learning on student completion and academic success in a business course at Greenville Technical College in Greenville, South Carolina. Completion rates and end-of-course grades were compared between non-experiential learning participants and experiential learning participants in…

In this paper, we propose two diagrams, the corporate strategic framework diagram and the free cash flow diagram, to teach students how the finance function is integrated to other business functions in a multinational corporation. We recommend the diagrams as pedagogical tools in the context of a widely used management simulation software,…

Effective communication skills demonstrate the capacity and efficacy of any business graduate; however, the business industries have continuously raised their concerns on the lack of effective business communication (BC) skills, to serve the requirements of rapidly growing communication within and outside the organizations. Among many factors,…

Sales education has grown in importance, particularly throughout the last decade, with an increasing number of university sales centers offering programs to prepare new generations of sales professionals. In this article, we describe how work-based learning, action research, and reflective practice used in a sales master program can be used in…