Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

In recent years, experiential learning modality has become an integral part of business education in international programs. Although extensive research has been conducted in the experimental learning arena, the research regarding international students, especially the rapidly growing number of Asian students, with a significant percentage from…

Since their inception, university sales competitions have been key learning and educational components of university sales education. Over the past two decades, the oldest and one of the largest sales competitions in the United States has been held in a face-to-face format. However, due to the educational environment created from the COVID-19…

Employers and students are increasingly demanding applied, relevant skills. Eye tracking technology is used extensively by companies to test consumer attention and awareness of advertisements, packaging, and websites, but the marketing education literature lacks a pedagogy for teaching it in a marketing classroom. An experiential learning activity…

Purpose: This paper aims to provide students with a career edge, business students require more than concepts and calculations to be successful in their future career. They require professional skill sets, mentors, relationship guides and as much real industry experience as they can gather before graduation. This study sheds some light on how a…

This article proposes a new framework for designing business education programs which combines behavioral and business competencies to provide students, through experiential learning, with the tools necessary to succeed in their career paths and actively participate in the economic and societal development of diverse communities. The authors…

The increasingly interconnected and complex business environment demands business executives to be equipped with highly developed cross-functional skills and the capacity to integrate responsible decision making in business. To develop students with these attributes, the business higher education sector is expected to employ teaching and learning…

Reflecting on one's performance is a critical aspect of work integrated learning and professional life in general. This project compared 282 business and tourism students' self-assessment of their workplace performance against their industry supervisor's evaluation. The analysis included possible moderator variables such as gender, residential…

With the emergence of big data as a strategic weapon in business, the need for hands-on activities in undergraduate courses is essential for preparing the next wave of technical talent. As the availability of programs in data analytics and data science grows based on market demands, the need for foundational technical skills is important to equip…

This paper will critically examine how the two influential pedagogical approaches of action-based learning and constructive alignment relate to each other, and how they may differ in focus and basic assumptions. From the outset, they are based on similar underpinnings, with the student and the learning outcomes in the center. Drawing from…

This article attempts to build a cross-reference between a Doctoral program in Business and Administration (DBA) and the concept of 'Action Learning' made known within this programme, while also highlighting the relevance for 'Action Learning' in the authors professional daily life. The experiences made during the studies, when the concept of…

Management education is an oft-criticized subject, with practitioners and scholars alike offering suggestions for improvement. A gap still exists in how management theory is introduced to students. The authors describe how their business school redesigned its undergraduate curriculum with an embodiment of three distinguishing characteristics:…

Given trends in the marketing literature, marketing education is attempting to innovate to enhance its value proposition. Education is an experiential service where student engagement implies involvement in activities both in and out of the classroom that reinforce educational value. In order to create value in service delivery, there is a need…

A single case study was used to examine internships at an (AACSB) accredited business school located at a Research 1 university in the southeastern United States. Internships are the dominant form of experiential learning used within the college under study and the "preferred method of business schools worldwide to give students practical…

The aim of this paper is to outline the consequences which arise from the digital transformation of the multidimensional teaching and learning setting of practice enterprises and to discuss how digital collaboration of students can be supported during the COVID-19 pandemic. As an evolutionary moment also in the field of education, one can consider…