This article presents a curated collection of 10 teaching innovations debued at the Association for Business Communication's 87th annual meeting held in Tampa, Florida, USA, and online October 2022. This "My Favorite Assignment" 27th edition introduces readers to classroom-ready ideas to help students gain personal and professional…

The process of developing intercultural competence requires students to decenter from their existing frames of interpretation. Dissonance creates opportunities to question assumptions by challenging the primacy of perspectives, fostering skills to grapple with new knowledge and the ability to think more dialectically about the world. The present…

This article presents a research project that set out to better understand the transformational learning of students working with a real-world client in the design thinking process. The article presents a case study involving a partnership between Grand Valley State University and Founders Brewery to design, develop, market, and distribute a…

Purpose: Since accreditation bodies emphasize program-level learning goals, there is often less focus on measuring learning at the course level. This study aims to offer a method for using experiential learning exercises to measure student engagement and learning outcomes in cross-cultural relations courses by highlighting which learning outcomes…

Social media is rapidly growing and evolving from the introduction of new platforms to platform-specific innovations. The dynamic nature of social media makes it difficult for even practitioners to keep up; therefore, the gap between academia and industry continues to grow. This gap presents significant challenges for marketing educators to keep…

The use of video media, particularly YouTube videos, has emerged as highly popular and powerful educational tools in higher education due to its ability to provide rich and engaging content that enhances learners' understanding and retention of information throughout the learning process. Much of the current research highlights a need for more…

Understanding bottlenecks is an in-class experiential learning exercise designed to improve students' understanding of production system capacity issues. After an introductory teaching session on capacity and constraint management, students are formed into groups of six to assume the roles of one raw material handler, four production workers, and…

The use of enterprise systems to facilitate cross-functional integration within an organization's functional areas is becoming increasingly important. Business schools around the globe have realized the importance of using enterprise systems to facilitate the teaching of business processes and business processes transformation. The authors adopt…

Students often naively assume that pursuing sustainability is necessarily costly and difficult. However, proponents of "weak" or "business-centered" sustainability argue that well-crafted sustainability initiatives may simultaneously reduce carbon footprint and enhance financial performance. This article describes a…

This paper considers business and enterprise education through the lens of theatre and the creative arts, and identifies new pathways towards an interdisciplinary way of supporting the young innovators of the future, placing higher education as a central catalyst. Following a review of key criticism directed at traditional business and management…

Technology and new digital media tools can enhance student learning; however, the opposite also can be true. Abstaining from technology and digital media can help students understand how such technology influences consumer behavior and how marketers may use it. This paper describes the purpose, design, and methods of an unplugged class assignment.…

We present an experiential exercise to teach key principles of training design. Selected students participate in a self-learning cardiopulmonary resuscitation training program, CPR Anytime®, offered by the American Heart Association, while the rest of the class observes. The class then assesses the use of several training design principles in the…

Many instructors use experiential learning techniques to link students' academic experience with the reality that awaits them professionally. Careful planning and reflecting on experiential activities usually take place prior to implementation to ensure that prescribed student learning outcomes are met. Hence, management educators' confidence…

Job opportunities in the field of professional sales are fast growing, with sales organizations striving to hire sales students who are prepared to embark on a sales career. Unfortunately, university business programs and faculty often lack the resources necessary to thoroughly prepare students for a sales career, or to expose them to career…

This article provides an overview of job design and offers an experiential teaching exercise to help students develop a better comprehension of job design and redesign, as well as learn the importance and challenges of such undertakings. Understanding the core elements of job design is especially important because job design serves as the…