The ongoing COVID-19 pandemic has forced marketing educators to innovate and adapt their existing teaching methods. This article presents and discusses an experiential learning exercise called the market-immersion project (MIP) and how it was adapted to suit online teaching. The MIP was an integral part of the course on the…

Growing up in Philadelphia, Jenna Moser always wanted to be like her dad, who was a member of FFA and grew up on a farm in western Pennsylvania. She took a big step in emulating her father when she enrolled at the W. B. Saul High School of Agricultural Sciences, and became a member of FFA herself, going on to serve as president during her senior…

The author discusses the educational concept of "learning to do" (interrelated activities of learning and doing) and the role it plays in relation to primary education, secondary education, out of school programs, and non-formal education. (BP)