The experiential learning approach has been gathering substantial momentum and support in educational circles. In the team-based experiential learning project presented here, which effectively integrated theory and application, students were charged with creating an integrated marketing communications plan to demarket binge drinking on the college…

Few students get the opportunity to experience real-life scenarios with all the accompanying complications and loopholes. In Palmetto High School, Florida, students have the chance to practice real life skills through running a business, which affords them the chance to gain the knowledge and understanding that usually only comes from lifelong…