As a well-established, evidence-based intervention for social anxiety disorder, at the core of exposure-based therapy lies a careful consideration of the context(s) in which clients' symptoms and impairments manifest (Raggi et al., 2018). Indeed, the latest evidence on the "active ingredients" of change within exposure-based therapy highlights the need to construct therapeutic exposures that facilitate inhibitory learning, namely exposures that accurately simulate feared stimuli that occur in clients' social environments (Sewart & Craske, 2020). That is, exposures must "match" key characteristics of feared stimuli that occur in social contexts where clients experience impairments, in an effort to provide opportunities for clients to acquire evidence that counteracts anticipated or feared outcomes germane to their social environment (i.e., expectancy violations). In fact, we contend that failure to attend to these aspects of therapeutic exposures increases the risk that any gains clients make during therapy will not stand the test of time. In this paper, we discuss key issues surrounding context, particularly when delivering exposure-based therapy targeting social anxiety disorder among adolescent clients. [This paper was published in "Journal of Anxiety Disorders" v87 Article 102545 2022.]