In a question-and-answer format, the assistant vice president for development and director of alumni relations at Carnegie Mellon University (Pennsylvania) discusses how alumni directors can gauge their programs' effectiveness, how his institution addresses the issue, and how a Council for Advancement and Support of Education project to develop…

Techniques used at Tufts University to evaluate its achievement and goals for institutional development efforts before beginning a new program are outlined, including identifying and assessing competition, finding measures of support volume and importance to the institution, and comparing one's own institution with others in actual and potential…

Colleges and universities should critically review their publications periodically to save money and also as a way to present a more cohesive institutional identity. Ten recommendations are made for conducting a productive publications audit; they include choosing an evaluation method, selecting participants, making the experience pleasant, and…

It is proposed that an external audit of a college advancement program is analogous to a periodic physical examination that offers objectivity and expertise. Audits are appropriate at the time of administrative transitions, performance difficulties, and even periods of sustained success. Guidelines and expectations are discussed. (MSE)

Explores how accreditation, bond ratings, and magazine rankings--including advancement's role in these assessments--continue to be incomplete and controversial indicators of educational quality. Asserts that advancement officers should work to demonstrate the importance of their efforts, such as increasing endowments and alumni support, within the…

Choosing a consultant to help with a computer system will have more impact on an office than any other decision made during the year. The major advantage of hiring computer consultants is that they bring in-depth expertise to the organization. Some basic rules for choosing a computer consultant are provided. (MLW)

Advice on how to find the best software for institutional needs is presented. Purchasing prewritten software, acquiring custom-written software, and improving ready-made software are discussed. Questions to ask before buying software are provided. (MLW)

This article provides ideas on how to conduct alumni telephone surveys: (1) use the information gathered; (2) implement a survey; (3) develop appropriate questions; (4) test a survey instrument; (5) train interviewers; (6) collect the data; (7) analyze the results; (8) report the results; and (9) use the results to take action. (MDM)

This article provides advice on how to plan and conduct an alumni census through the mail, drawing on the experiences of Stonehill College in North Easton, Massachusetts, which undertook such a survey in 1992. It focuses on costs, information needs, questionnaire design, mailing considerations, reporting the results, and expected response rates.…