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Direct linkArpan, Laura M.; Barooah, Prabir; Subramany, Rahul – Applied Environmental Education and Communication, 2015
This study examined building occupants' responses associated with an occupant-based energy-efficiency pilot in a university building. The influence of occupants' values and norms as well as effects of two educational message frames (descriptive vs. moral norms cues) on program support were tested. Occupants' personal moral norm to conserve energy…
Descriptors: Values, Ethics, Social Behavior, Behavior Standards
