This study draws on the theory of planned behavior (TPB) proposed by Ajzen to explore the existing relationships between entrepreneurial intentions and the proposed determinants, as well as the mediation of advantages, limitations and individual values in entrepreneurship. For empirical work, a questionnaire was designed and validated using Likert scales, applied to university students in Colombia. The basic constructs were measured using 56 variables. The findings show a positive relationship between the main constructs of the TPB as well as variables that indirectly mediate entrepreneurial intentions.