This digest presents principles of enrollment management for institutions of higher education. It reviews the three decades since the introduction of the term "enrollment management," noting the goals of: (1) defining the institution's nature and characteristics for appropriate marketing; (2) incorporating all relevant campus…

While numerous studies have examined the demographic, social, and economic characteristics of two-year college students, a composite profile for the approximately 4.5 million credit students at the nation's two-year colleges is more difficult to come by. Within certain limitations, however, a profile can be developed of these students. Two-year…

For years, researchers have forecast the increasing diversification of students in higher education as a result of changing demographics and a variety of other social and economic shifts. The diverse elements of today's student body include differing age, gender, ethnic and racial backgrounds, and increasing numbers of differently able and…

Projections show steady growth in the minority populations of the United States, but entry rates of minorities into postsecondary education are shrinking. Institutions of higher education are now being called upon to exercise leadership in addressing the problem of minority education before it reaches critical proportions. This report examines the…

Noting the lack of a comprehensive body of knowledge about Asian American educational achievement and attainment, this document examines recent national data in order to develop an empirical profile of the educational status of Asian American secondary and postsecondary students. According to the data, higher proportions of Asian Americans than of…