Graduate enrollment management (GEM) is a relatively new organizational concept and discipline. As an emerging profession, a common body of knowledge to structure and regulate the profession is critical to its professionalization. Identifying competencies is one method to create that knowledge and is a well-established method of measuring a…

The number of international students that travel abroad for their tertiary education has increased dramatically in the last twenty years. Responding to this increase in international student demand and internal motivations for prestige and financial resources, universities in the US have developed international enrollment management offices to…

From the founding of the first colleges in colonial America to the modern-day institution, the question of who is meritorious enough to gain admissions to an institution has always relevant. The early colleges and universities utilized gender, status, and profession to help decide who should enter an institution. Currently, the formula is more…

This study explores eight chief enrollment officers' lived experiences. Semi-structured interviews were conducted with the eight chief enrollment officers at Ohio's public and private four-year institutions addressing two research questions. First, "what experiences influence a chief enrollment officer's ability to lead," produced six…

The American Association of Collegiate Registrars and Admissions Officers' (AACRAO's) Strategic Enrollment Management Endorsement Program, or SEM-EP, is a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. Designed to promote industry competency and readiness, the…

During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its…

Enrollment Management offices serve a vital role in the recruitment and retention of students. Despite the rapid evolution of the field, little research exists exploring the competencies needed for success. A job advertisement analysis identified a number of similar competencies needed across enrollment management, as well as competencies unique…

With an increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for new recruitment strategies for reaching and converting potential students. A key component of the prospective student experience and an important factor in students' decision-making process, faculty are better…

The next decade may present continuous, dramatic and transformational change in higher education. New paradigms and educational delivery systems may become commonplace. New federal legislation may dictate admission practices, tuition increases, and mandates for standard retention and graduation rates. The ethnic and socioeconomic makeup of…

The purpose of April 2022 60-Second Survey was to perform initial research on enrollment management at the graduate and/or professional level. This data will serve as a benchmark and may shape content for a comprehensive research study. Based on this sample, institutions face a profusion of strategic enrollment challenges associated with graduate…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

The January 2020 60-Second Survey was designed to serve two purposes: (1) to benchmark institutional-level use of enrollment management and strategic enrollment management (SEM) plans; and (2) gather individual interest in enrollment management research (Appendix A). The survey was open to all American Association of Collegiate Registrars and…

The Center City campus of Thomas Jefferson University (Jefferson) in Philadelphia, Pennsylvania, is an academic medical center that enrolls 3,700 students all seeking degrees in a health science-related discipline; the Center City campus includes six colleges and an Institute for Emerging Health Professions. The Office of Admissions is tasked with…

This article examines how diversity is constructed in college recruiting, with a focus on the ways in which recruiters' interpretations of diversity are conceptualized, practiced, and (mis)aligned with those represented in institutional messaging in higher education. Through the lens of Discourse Theory, this study demonstrates how distinct…

In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for university admissions using very limited demographic data. Predictions are generated at the earliest stages of the admissions process and successfully inform recruiting and admissions staff about the…