As members of enrollment management units look ahead to the next few years, they anticipate many institution-wide challenges: (1) implementation of a new student information system; (2) major upgrade of an existing system; and (3) re-configuring an existing system to reflect changes in academic policies or to accommodate new federal or state…

Academics are all used to the idea that they have special ethical obligations. They may also, as administrators, recognize special administrative ethical obligations. But they do not like to think of themselves as businessmen, concerned with selling, and few of them indeed have thought directly and hard about the ethical constraints on marketing…

The education sector is no stranger to fraud, unfortunately. This article provides best practice guidance in recognizing and dealing with fraud, with emphasis on domestic and international academic credential fraud. It includes practical approaches to academic document review and verification. Success in fighting fraud requires becoming informed,…

The University of Southern California (USC) Center for Enrollment Research, Policy, and Practice, dedicated to research and action that advances the societal benefit of enrollment policies and practices in higher education, sought to shed light on professional preparation, career path and development issues related to chief admission officers and…

Road runner. File jockey. Advisor. Public speaker. Recruiter. At any given time, an admissions counselor fits one, some, or all of these descriptors. While all of these descriptors indicate an important function within a college or university, none reflects the increasingly complex nature of the role of an admissions counselor in strategic…

This article reports that with a weak economy and a record number of applications at many campuses, admissions deans have deliberately undershot their targets and lengthened their waiting lists. For months a four-digit number has hovered over Douglas L. Christiansen. It's there when he falls asleep and there when he wakes up. The number is 1,550,…

The purpose of the study was first to calculate the full-time and part-time retention rates for each category of 2-year institution and to examine the differences, if they existed, between and among the three types of colleges. Secondly, the study explored the differences in the full-time and part-time retention rates of first-time students within…

Recruitment pieces are often part of a university's larger marketing effort or branding. With the assistance of consultants, admission officers conduct research and often know more about prospective students than students may know about themselves (Gose 1999). Why do admission offices often have a difficult time reaching target audiences?…

Nearly 40 years after the reauthorization of the Higher Education Act directed aid from institutions to students in an effort to enhance student choice and opportunity, the system of higher education continues to be widely stratified with regard to college degree attainment across family income levels and with regard to the distribution of…

This article presents the results of a longitudinal study investigating current marketing practices at selected church-related, private, four-year compared to those in place in 1997. The role that institutional selectivity plays in the use of marketing activities was also investigated. The researcher surveyed the admissions directors or enrollment…

Since the early 1990s, Canadian registrars, admissions officers and student affairs professionals have traveled to U.S.-based conferences in search of the holy grail of enrollment management, finding it at the AACRAO Annual Meeting, AACRAO Strategic Enrollment Management (SEM) Conference, and other meetings sponsored by Noel-Levitz, SEM Works, the…

Jeff Rickey is a numbers guy. But three years ago, a colleague asked him about something he'd never counted: applicants who came out of nowhere. The question intrigued Mr. Rickey, dean of admissions and financial aid at Earlham College in Indiana. He found that 17 percent of the college's applicants that year had not called, taken a tour, or…

The purpose of this phenomenological study was to explore the experiences of chief diversity officers (CDOs) and how they enhanced admission of minority students in the post-affirmative action era. Six chief diversity officers, who played a pivotal leadership role in diversity of their respective campuses, described their experiences. Using…

Over the past two decades, college admissions has become a prime-time preoccupation. Most people know at least something about the process, especially if they have a teenager in high school and a college guide on their coffee table. Nonetheless, widespread public misconceptions persist about admissions requirements, the selection process, and the…

This article presents an interview with Joe F. Head, Dean of University Admissions and Enrollment Services at Kennesaw State University (KSU) in Georgia, who has more than 35 years of experience in admissions and enrollment services. After completing an M.Ed. in higher education at Georgia Southern University, Head immediately landed a position as…