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Heller, Barbara R.; And Others – 1981
During 1979-80 a study was conducted to contrast the characteristics of new entrants to the City University of New York's (CUNY's) community college career programs with the characteristics of those who were accepted by CUNY institutions but who did not enroll. Separate questionnaires were sent to enrollees (N=4,246) and non-enrollees (N=2,503).…
Descriptors: College Attendance, College Bound Students, College Choice, College Students
Download full textHearn, James C. – 1981
Equity in the institutional choices of enrolling college students was assessed. The focus of study was whether students similar in educationally relevant characteristics, but dissimilar in ascriptive or socioeconomic background characteristics, attend similar institutions at similar rates. The study was based on multiple regression analysis of…
Descriptors: Academic Ability, Academic Achievement, Academic Aspiration, Academic Standards
Goodnow, Wilma Elizabeth – 1981
The applicability of the "benefit segmentation" marketing technique to education was tested at the College of DuPage in 1979. Benefit segmentation identified target markets homogeneous in benefits expected from a program offering and may be useful in combatting declining enrollments. The 487 randomly selected students completed the 223…
Descriptors: College Attendance, College Choice, College Students, Community Colleges
Farago, Peter T. – 1978
As the pool of outstanding college bound students has declined, the use of merit scholarships has increased as a means of attracting high quality students. When Boston University began again in 1974 to use merit scholarships, it decided to analyze how well the awards serve their purpose. The study showed that they are effective in increasing…
Descriptors: Academic Achievement, Access to Education, College Bound Students, College Choice
Tatham, Elaine L. – 1979
Studies of the Plans of high school students and the characteristics of first-time freshmen can reveal trends in community college enrollments that should be considered in marketing. Studies at Johnson County Community College (JCCC) reveal the continued importance of meeting the needs of the 18 to 20 year old student who is still strongly…
Descriptors: College Bound Students, College Choice, College Freshmen, Community Colleges
Kane, Thomas J. – 1994
This study examined the college attendance and degree completion rates of black and white students using census data and data from the class of 1980 of the High School and Beyond Study. Introductory information examines the racial gap in earnings. The following sections consider: differences in educational attainment in relation to wage…
Descriptors: Academic Persistence, Access to Education, Black Colleges, Black Students
Carroll, Stephen J.; And Others – 1977
An empirical approach is taken to the problem of predicting effects of student financial aid programs on postsecondary enrollment rates and patterns. A model of students' enrollment decisions is developed and used to estimate the likely effects of alternative award policies for the Basic Educational Opportunity Grant (BEOG) program. The analysis…
Descriptors: Administrative Policy, College Bound Students, College Choice, Educational Economics
Hills, John R. – 1977
Proficiency testing, the measurement of what a person can do as a result of learning, is used increasingly in higher education to determine whether students have mastered basic skills or whether they deserve credits for specific courses (which they may not have actually taken). The motivation for proficiency testing stems from general…
Descriptors: Advanced Placement, Basic Skills, College Choice, College Faculty
Hoffman, Benjamin B. – 1981
A Postsecondary Demand Survey was undertaken in 1972 to study the demand for postsecondary education in Manitoba, Canada, and to develop a system for forecasting enrollment at postsecondary institutions. The survey objective was to establish a profile of grade 12 students in 1972 to learn about their aspirations, plans, expectations after…
Descriptors: Academic Aspiration, Career Planning, College Bound Students, College Choice
North East Association for Institutional Research. – 1978
Papers from the 1978 conference of the North East Association for Institutional Research are presented. The theme of the conference was new responses to new demands. The conference report is divided into the following sections: five papers on planning, nine papers on marketing, five papers on communication, five papers on curricular and faculty…
Descriptors: Accountability, Collective Bargaining, College Attendance, College Choice
