This paper presents the results of a study that examined the relationship between parental income and students' college choice process, and identified factors influencing enrollment decisions of students from different income levels. The study found several statistically significant relationships between students' income and the college choice…

This study investigated factors responsible for the consistently low numbers of black students applying to the College of Dental Medicine of South Carolina. The project was structured to obtain feedback from two entities at the undergraduate level: the pre-health advisors (Phase I); and black students (Phase II). Thirty-four responses were…

This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…

Factors affecting college choice of beginning college freshmen were studied. The influence of academic background and performance of students residing in a metropolitan area was assessed from 1983 to 1986 with 33 institutions of a statewide university system. Using multivariate discriminant analysis, institutions attended were predicted using the…

This report presents the results of a study examining the effects of rapidly rising tuitions at the nation's "elite" private colleges and universities, and the impact on the enrollment of middle-income students. The paper traces the income background of Consortium on Financing Higher Education (COFHE) schools and shows how students from…

Results of the University of Maryland, College Park (UMCP), 1981 University, New Student Census, which is based on data from both the 1-day and the 2-day freshmen orientation programs, are presented. The total sample consisted of 1,454 entering freshmen. Eighty-five percent of the students were white, 7 percent were black, 3 percent were…

The study reported in this document was conducted to facilitate strategic recruiting and marketing plans aimed at enhancing enrollments of academically superior students at the University of Wisconsin-Washington County (UWWC). Data on college choice criteria, perceptions, evaluations, information sources, "influentials," and choice outcomes…

Factors that influenced applicants' decisions to attend Tufts University, a private institution in Massachusetts, were studied based on a 1985 survey. Enrollment decisions were examined for the following groups: matriculants and nonmatriculants, liberal arts and engineering applicants, applicants from each of seven geographic regions, applicants…

Post-high school enrollment plans and specific choices of May 1980 Kentucky high school graduates were studied based on longitudinal data. The relationships between these choices and academic and personal background characteristics and future plans were analyzed. The analyses include both education-bound and noneducation-bound graduates, and…

The college plans of 184 Maryland high school seniors who qualified as National Merit or National Achievement semifinalists were surveyed. Findings include the following: 58 percent of the semifinalists selected a private college and 18 percent chose a public college outside Maryland; 16 percent planned to attend Maryland public institutions, and…

Personal and academic background characteristics of 1980 Kentucky high school graduates and the influence of these factors on the graduates' educational plans in general, and the relationship between the students' college of choice and the actual institution in which they enrolled were studied. The analysis was based on data drawn from an initial…

The postsecondary plans and aspirations of twelfth grade students in Manitoba, Canada were surveyed in 1980. In addition to the general post-high school plans (college attendance, employment, and other options), specific information was obtained on their institutional and program choices if further schooling was to be pursued. The influence of…

An in-house market analysis was used to determine which resources in a small, private, liberal arts college influence prospective students to matriculate there. The purpose was to evaluate and improve the use of recruitment resources. The responses of inquirers, applicants (matriculating and nonmatriculating) and matriculators were compared on…

The findings are presented of a study of 309 students at the University of New South Wales who were granted a deferment in 1976 but did not re-enroll in 1977. Students replied to a questionnaire and were divided into three groups: students attending other universities, students attending any other postsecondary institution, and those not enrolled…

The impact of student financial aid policies, programs, and procedures on private college enrollment patterns is discussed. Because state subsidies to public institutions create a two-tiered pricing structure in higher education, independent institutions depend on those programs and policies that encourage college choice rather than access.…