The United States has widely experimented with merit-based financial aid to make college more accessible and affordable for its youth. Varying in design and benefits, these state-run programs subsidize college costs for academically meritorious high-school graduates. While broadly linked to higher college attendance the distribution of aid…

Do students respond to sticker prices or actual prices when applying to college? These costs differ for students eligible for financial aid. Students who do not understand this may not apply to some colleges because of the perceived high cost. We test for this form of "sticker shock" using College Board data on SAT scores sent, as a…

The cost of attending college has risen steadily over the past 30 years, making financial aid an important determinant of college choice for many students and a subject of concern for colleges and state governments. In this paper, we estimate the effect of rule-based merit aid assignment on students' enrollment decisions at the University of Iowa.…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…