Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

Understanding students' college enrollment decisions is critical because the admission outcome can affect the school's quality and its reputation. In this paper, we study how students consider their relative academic ability compared to their potential peers. Drawing from social comparison theory, we posit that there are asymmetric effects due to…

Today's post-secondary institutions in the United States are seeing the continuous decline of enrollment. In Fall, 2020, there were 19 million students enrolled in college according to the National Student Clearinghouse Research Center in 2020, which is a decline of 4.4% from the prior year. While the decline can partially be attributed to the…

The "Student FAFSA Completion Report" (2023) is submitted pursuant to Education Article § 7-212, Annotated Code of Maryland, which requires the Maryland Longitudinal Data System (MLDS) Center to annually produce, on or before December 15th of each year, beginning in 2023 and ending in 2028, on the submission and completion of the Free…

Summer melt refers to applicants who showed intentions of starting college, but ultimately did not attend. The purpose of this program evaluation was to evaluate a text messaging intervention offered to community college applicants aimed at reducing summer melt of all students, but particularly first-generation students. Applicants often face…

Prior research finds that low-income students are less likely to apply to and enroll in four-year colleges or more selective colleges, even after controlling for academic preparation and other background characteristics. The College Board sought to reduce barriers in the college application process through a targeted campaign of brochures and…

This joint study by the University of Chicago Consortium on School Research and the To&Through Project points to important differences between the four-year and six-year completion rates for Chicago Public Schools (CPS) graduates who received bachelor's degrees. It investigates four-year and six-year college completion trends for 2004-14 CPS…

England has a 'pre-qualification' system of higher education admissions, where applications and offers are made to young people before exam results are received. While in most cases offers are conditional on achieving a grade target in A Level exams, recent years have seen an exponential growth in 'unconditional offers', where the offer of a place…

I study the efficacy of test-based meritocracy in college admissions by evaluating the impact of a grade-based "top percent'' policy implemented by the University of California. Eligibility in the Local Context (ELC) provided large admission advantages to the top four percent of 2001-2011 graduates from each California high school. I…

In-person college advising programs generate large improvements in college persistence and success for low-income students but face numerous barriers to scale. Remote advising models offer a promising strategy to address informational and assistance barriers facing the substantial majority of low-income students who do not have access to…

For many open-enrolled higher education institutions, including community colleges, enrollment is dropping each semester creating significant financial challenges. While much research literature focuses on four-year colleges, little is known about the students who seek to enroll at community colleges. What is known is often evaluated using college…

This study uses a series of panel models to explore the effect of North Carolina (NC) College Application Week (CAW) and free college applications during that week on the number of applications colleges receive and number of low-income students who matriculate. Our models suggest that NC saw an increase in applications and low-income student…

Do students respond to sticker prices or actual prices when applying to college? These costs differ for students eligible for financial aid. Students who do not understand this may not apply to some colleges because of the perceived high cost. We test for this form of "sticker shock" using College Board data on SAT scores sends, as a…

In the Netherlands, the implementation of mandatory procedures in which prospective students do a final check on their initial higher education program choice (so-called matching procedures), were introduced to improve student-program fit. We argue that prospective students who lack feelings of fit with the program during these matching procedures…

In this study, performance data from students on a mathematics graduate programme from Spring 2019 to Spring 2020 were collected and analysed. The results showed that, if the right course delivery method was implemented, the impact of the coronavirus pandemic (COVID-19) on students' performance could be minimal. Based on the study, some…