Get A Skill, Get A Job, Get Ahead (G3) is a state-funded last-dollar scholarship program for students enrolling in eligible associate degree, certificate, and noncredit occupational training programs in the Virginia Community College System (VCCS) in five high-demand fields: early childhood education, healthcare, information technology, public safety, and skilled trades (construction and manufacturing). Launched in the 2021-22 academic year, the G3 initiative aims to increase enrollment, persistence, completion, and labor market success for low-to-middle-income learners. G3 has evolved over the past two years along with VCCS priorities to include a specific focus on boosting college enrollment and success of adult, Black and Hispanic, and low-income learners. In this brief, the authors highlight early insights from a study of G3 implementation and outcomes. Early analysis by VCCS shows that colleges are making progress in increasing enrollment in the five high-demand fields listed above. The authors draw on published enrollment and outcome data from VCCS and interview data collected from eight of the 23 community colleges implementing the G3 program to examine college-level G3 outreach, recruitment, and enrollment strategies and the process for awarding G3 aid.