In 2008, the Minnesota State Colleges and Universities (MSCU) system modified residency criteria for tuition determinations and allowed institutions to charge international students in-state tuition. We use IPEDS data and a difference-in-differences design to determine the impact of the policy change on new international student enrollment in MSCU…

In the Netherlands, the implementation of mandatory procedures in which prospective students do a final check on their initial higher education program choice (so-called matching procedures), were introduced to improve student-program fit. We argue that prospective students who lack feelings of fit with the program during these matching procedures…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

In this paper, an understanding of how an elite institution pursues diversity initiatives is explored. Research afforded a better understanding of strategies adopted for recruitment and retention whereby positive results were reported after implementation. Removing barriers that may prevent marginalized populations from enrolling were critical…

In an era of billions of dollars in outstanding student loan debt, researchers have posited that the U.S. News & World Report rankings continue to be an influential source of information for prospective students, yet these rankings do not include college affordability metrics in their ranking algorithm. As a result, this study performed a…

The Texas 10% law states that students who graduated among the top 10% of their high school class are guaranteed admission to public universities in Texas. We estimate the causal effects of this admissions guarantee on a sequence of connected decisions: students' application behavior, admission decisions by the university, students' enrollment…

Today a college degree is considered the ticket to a good job and the gateway to economic advancement. A student's chances of gaining admission to college, however, are often based more on parental wealth than the student's achievements. At the nation's most selective colleges, three percent of incoming freshmen come from families in the bottom…

International student mobility is a rapidly growing and evolving phenomenon. During the 2008/09 academic year, the number of international students at colleges and universities in the U.S. increased by 8% to a record high of 671,616 students with about 15% from mainland China. The model of college choice for Chinese students who are considering…

This report summarizes statistics on application and registration patterns first-year places in the Ontario universities in 1973. Following a summary of system totals, emphasis is placed on applications; registrations and yield ratios; applicants' choice preferences-universities; applicants' choice preferences-programmes; regular applicants'…

This study seeks to identify factors influencing East Asian international students' choices of Canadian graduate schools, to assess the strengths and dynamics of the factors influencing enrolment decisions, and to describe possible implications both for the Canadian government and for Canadian universities offering graduate education. The research…

This study, which uses data from the Florida Department of Education Readiness for College reports, tracks Dade County Public High School (DCPS) graduates' entries into Florida colleges during the year following their graduation. During the 1996-1997 year, 43% (5,773 graduates) did not enter public secondary education in Florida. Of the 7,805…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

This directory contains profiles of approximately 1,900 four-year accredited baccalaureate-degree-granting institutions in the United States, U.S. territories, and Canada. Introductory information covers the following topics: "What You Need to Know About College Admissions,""Understanding Financial Aid,""Taking Standardized Tests,""The Freshman…

This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…

The focus of this paper is on issues and concepts in the retention and recruitment of Hispanic students in post-secondary education. First, national post-secondary enrollment declines are projected and the implications of these declines are discussed for admissions and recruitment personnel. Next, the report considers Hispanic enrollments in…