Graduate student enrollment has become more important than ever to overall enrollment growth. But there are also more institutions and programs than ever vying for a finite number of graduate students. How can institutions compete more effectively for these prospective students? The survey of more than 1,500 prospective graduate students that…

In the context of a political imperative to reorganise the Portuguese higher education system, a deep knowledge of student choice decision-making processes when applying to higher education is needed. Following a 'combined model' of student choice, which emphasises economic and social factors, this paper aims to answer two main related questions:…