Introduced this year, "How America Pays for Graduate School" is a national study by Sallie Mae, conducted by Ipsos. This new study is designed to complement Sallie Mae's "How America Pays for College" report, which, for the last 10 years, has provided insights into how American families plan and pay for college, with a focus on…

This article describes the college choice process of graduate students in College Student Personnel programs at a public university and a private religiously affiliated university. Despite differences in size, mission, and location of the two institutions studied, the research findings show that respondent populations were similar demographically…

Lewison and Hawes (1997) discuss target marketing strategies of differentiated, concentrated or orchestrated marketing in their article "Student Marketing Strategies for Universities." While the authors agree with some of the suggested strategies and reasons behind them, their perspective as faculty teaching in a graduate education program offers…

This study seeks to identify factors influencing East Asian international students' choices of Canadian graduate schools, to assess the strengths and dynamics of the factors influencing enrolment decisions, and to describe possible implications both for the Canadian government and for Canadian universities offering graduate education. The research…

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…

A description of the Graduate Management Admission Council's New Matriculants Survey focusing on school selection by Masters of Business Administration students is presented. Four sections are as follows: (1) reasons for applying and enrolling (including student differences in reasons for applying); (2) who applies to more than one school (e.g.,…

More than 80 law schools are discussed by students attending them. Emphasis is on whether to attend, choice of institution, admissions chances, and financing a legal education. Chapter 1, "Is Law School for You?" discusses jobs, money, status, the service aspect of law, the content of a law degree, examining options other than law school, and…

Presents statistics on a variety of subjects related to blacks in higher education: (1) survey statistics from the 25 highest-ranked national colleges and universities; (2) effects of actions of the mass media; (3) influence of intact families on black higher education; (4) how affirmative action encourages blacks to attend college; and (5) black…