Parents and guardians are the biggest influencers on enrollment for students. Nearly all are invested and involved in the college search process with their students. But are colleges and universities really engaging them? Are they communicating the right information, with the right frequency, across the right channels? Are they helping families…

This Statistics in Brief examines military service among 2002 high school sophomores and the postsecondary enrollment outcomes of those who had served in the military as of 2012, some 8 years after most completed high school in 2004. This cohort had just begun 10th grade when the terrorist attacks of September 11, 2001, occurred. As of 2012, some…

Communicating with prospective students has undergone a profound transformation in the past ten years. Campus marketing--like marketing for any organization--had to adapt first to the Internet and e-mail and now to new social media formats like social networking and blogging. A recent survey of 1,000 college-bound seniors, however, shows that…