Across the United States, colleges and universities must dynamically respond to changes in population demographics and demand in order to meet enrollment goals. As institutions have adapted to a shifting educational landscape, tuition discounting has become a prevalent mechanism utilized within strategic enrollment management. While many students…

There has been a decline in tuition revenue for some private historically Black colleges and universities (HBCUs); an above-average tuition discount rate may impede the financial performance of private HBCUs. The purpose of this qualitative phenomenological study was to explore the lived experiences of business officers and other employees of…

Beginning at the onset of the COVID-19 pandemic, higher education experienced a sea of change in reduced enrollment, altered course delivery models, and increased need for student support. While observing staff's actual impact on the student experience during this time, this study will address the question, "How do professional staff in small…

The purpose of this study is to understand how strategy and strategic decision-making have contributed to financial strength at those small, private, non-profit, less-selective, tuition-dependent institutions with small endowments that have established financial stability. Interviews were conducted of participants at three institutions, including…

Tuition discounting has been a long-standing practice among colleges and universities. Its roots can be traced to the beginnings of the 1970s, and its use has continued to increase and expand in the decades following. However, despite its widespread use, the research is inconclusive whether tuition discounting has been an effective strategy to…

This dissertation contains three chapters, each investigating a question in American economic history. The first chapter is co-authored with Ran Abramitzky, Santiago Perez, and Joseph Price. In this work, we conduct a large-scale digitization of historical college registers, encompassing 2.7 million students at 65 elite US universities. We use…

The purpose of this quantitative study was to determine the relationship between the dependent variable, fiscal responsibility composite scores, and the independent variables enrollment, SACSCOC accreditation status, level of degrees offered, and institution endowment at private 4-year degree-granting HBCUs accredited by SACSCOC for fiscal years…

Small, private colleges in the United States provide students with close-knit and individualized college experiences. However, these institutions are increasingly vulnerable to closures, mergers, and acquisitions due to economic downturns, enrollment challenges, and many other internal and external factors. Compared to their larger public and…

The San Joaquin Valley in Central California is known as an abundant agricultural epicenter with an extensive history of farming, migration, and political movements. Though this geography holds a rich representation of agricultural economy, it is also the site of major inequalities and underrepresentation, especially with regard to post-secondary…

The number of students at colleges and universities throughout the country continues to decline at a substantial rate. One group that has been affected dramatically by this increasingly competitive marketplace is small private institutions. Many of these institutions are members of the National Collegiate Athletic Association's (NCAA) Division…

The purpose of this study was to gain essence of understanding of the phenomena of the influence of culture on the change process at small, private colleges. Research questions included cultural characteristics of a campus, the impact of policy and procedure on shaping culture, the role of leadership in shaping culture, and contextual conditions…

This research project is a study comparing for-profit schools and traditional universities related to student persistence, graduation rate, and job placement. The results based on a sample size of 92 students indicate that there is no significant difference between persistence, graduation rates and successful job placement at either school. There…

The purpose of this quantitative study was to examine factors related to enrollment in higher education during the 2008-2009 economic downturn. The study focused on small private colleges and universities without historic prestige, schools that are non-selective and dependent on enrollment tuition. When viewing student enrollment through a…

The enrollment of students 25 years of age and older is just below 50% of the total student body in American higher education. Research suggested that these adult students should be taught andragogically. The purpose of this study was to determine where undergraduate, adult students are located within the 4-year private, public, and for-profit…

The process of strategically planning enrollment in higher education, particularly at private institutions has seen tremendous changes in a short period of time. Changes in perspectives toward the value of a college degree, along with economic and social factors, have contributed to the difficulty of discovering relationships affecting enrollment.…