Descriptor
| Enrollment | 1 |
| Higher Education | 1 |
| Institutional Advancement | 1 |
| Marketing | 1 |
| Public Opinion | 1 |
| Public Relations | 1 |
| School Holding Power | 1 |
| State Colleges | 1 |
| Student Recruitment | 1 |
Source
| CASE Currents | 1 |
Author
| Fowler, Charles R. | 1 |
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| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Fowler, Charles R. – CASE Currents, 1983
Through a coordinated approach, Evergreen State achieved three goals--enrollment growth, increased student retention, and greater public awareness. Six steps to develop a marketing plan are identified: review the institution's position; establish administrative leadership, adapt educational services; and prepare, coordinate, carry out, and…
Descriptors: Enrollment, Higher Education, Institutional Advancement, Marketing
