In the context of a political imperative to reorganise the Portuguese higher education system, a deep knowledge of student choice decision-making processes when applying to higher education is needed. Following a 'combined model' of student choice, which emphasises economic and social factors, this paper aims to answer two main related questions:…

As part of a progressive change occurring in the way public sector beneficiaries are conceived, higher education students started to be more and more perceived as clients or consumers. This implies assuming them as rational and conscious actors aware of what to expect from higher education attendance and of its returns. Framed by the metaphor of…

The student population is becoming increasingly diversified and heterogeneous. In a climate of decreasing traditional enrolments in the Portuguese higher education system and increasing competition for students, it becomes essential to understand the reasons and motivations that attract students to higher education and which are the more relevant…