The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

Recent federal and state education policy has targeted community colleges as an affordable venue to increase postsecondary attainment. We examined a state program aimed at increasing community college enrollment, the Missouri A+ Schools Program, which provided eligible graduates from participating high schools the opportunity to earn a scholarship…

This qualitative study analyzes how the most recent community college film, Evolution (2001) depicts and portrays the image of a community college as interpreted by attending community college students. Previous community college research suggests that college choice, enrollment, and funding may be affected by perceived image. Image is greatly…