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Secore, Scott – Strategic Enrollment Management Quarterly, 2018
The reasons a student may choose a particular institution when seeking a postsecondary education are many. However, campus visitation--more specifically, the campus tour--is frequently cited as the most important aspect of the college recruitment process. Correspondingly, in a hypercompetitive and fiscally afflicted higher education market,…
Descriptors: Enrollment Management, College Choice, Decision Making, Higher Education