Presents the results of a contrastive study of French and English advertisements directed at family needs. The study, based on the work of British students attending an advanced French course, analyzes male and female roles, stereotypes, and changes, as they emerge from the language and images of advertising. (MES)

No attempt is made here to construct a theory about language and sexism, but examples of English usage are provided as data which would have to be accounted for by any general statements regarding the nature and function of sexist language in our society. The examples are taken from the English lexicon and syntactic structure, with emphasis on…

The first section of this paper focuses on misunderstandings surrounding two of the proposals for changing sexist aspects of the English language, namely, avoiding the use of masculine pronouns (he, his, him, himself) with alleged sex-indefinite reference, and replacing the word and morpheme "man" with "person" in sex-indefinite usage. Several…

Sexism is a social issue in the U.S. which is suggested both by the popular press and the scholarly world. Teachers of English, psychologists, publishers, the U.S. government, the legal field, dictionaries, and especially the women's movement have commented upon and have been involved in the study of sexism, and in the advocacy of change toward…

This paper examines the proposition that languages may differ in their potential for non-sexist usage, and that the structure of a language, in particular the gender system, affects the nature of the linguistic response to changing social attitudes regarding sex roles. A brief historical survey of gender and sex-marking is followed by a review of…