This is a corporate policy statement of the Hispanic business agenda of Coca Cola USA, and the results of a community survey conducted to inform that agenda. The statement outlines several areas of company policy as they relate to Hispanic Americans. These areas include regional marketing, promotion, and community relations strategies, a…

This work is an attempt to synthesize the findings of the multi-disciplinary research on various aspects of Chicanos' use of their two languages, Spanish and English. After an introduction on notions of language, speech, and sociology, the text covers nine aspects of the question: (1) historical background on the relations between the English and…

Describes the history and phrasing of questions related to English language proficiency on U.S. censuses since 1890 and details the changing definition of language minorities. Describes and relates the Children's English and Services Study and the 1976 Survey of Income and Education to language-related questions on the 1980 census. (SB)