In the current context, the need for marketing in institutions of higher education is undeniable. The specification of the student not merely as a 'customer' means that traditional marketing no longer has sufficient capacity to explain the behavior of the student body. In this study, a four-level relationship marketing model is tested to check the…

Pennsylvania's State System of Higher Education is the largest provider of higher education in the Commonwealth, with nearly 107,000 degree-seeking students and thousands more who are enrolled in certificate and other career-development programs. With almost 90 percent of students coming from Pennsylvania and the vast majority of graduates…

At a time of sustained unemployment and sluggish job growth, students and policymakers are increasingly asking tough questions about postsecondary education and training outcomes. Do graduates find jobs? What are they paid? What will they earn in the future? Despite growing national interest in this information, good answers are not widely…

This study provides estimates of the private Internal Rates of Return (IRR) to tertiary education for women and men in 21 OECD countries, for the years between 1991 and 2005. IRR are computed by estimating labour market premia on cross-country comparable individual-level data. Labour market premia are then adjusted for fiscal factors and education…

Implications of new market realities for social work practice are examined, including changing fields, increased credentialing and third part reimbursement, and cost-containment measures. It is suggested that social work educators can prepare students better by supplementing existing course content with material that reflects shifting conditions…

To determine how employers select and train employees and the implications of this behavior for schools, telephone interviews were conducted with more than 3,500 employers. These employers answered questions on the number of persons who applied for the last position for which they hired prior to August, 1981; the number of applicants interviewed;…

This report is one of a series of papers analyzing how employers select and train employees and the implications of their behavior for schools. Data for the study were gathered in telephone interviews with more than 3,500 employees conducted by the Gallup Organization. This report is organized in three chapters. In the first chapter, John Barron…