This guide presents 21 one- or two-page recruitment strategies for women in nontraditional careers. Each entry includes sections on what, when, where, who, and how. Strategies included are: (1) attention-getter giveaways; (2) bias-fee brochure; (3) bias-free slide-tape; (4) "bring a friend" day; (5) brochures with utility bills; (6) craftperson demonstration; (7) family night; (8) field trips to business and industrial sites; (9) flyer dissemination in community; (10) program visitation day by successfully employed former participant; (11) information booths; (12) logo; (13) media announcements of successful program completers; (14) newsletter to community organizations; (15) newspaper advertisements; (16) "opportunities in selected occupations" day; (17) placement of recruitment posters and brochures in the community; (18) radio and television spots; (19) resource persons; (20) telephone number with pre-recorded information; and (21) testimonial letters from successful graduates. Appendices include suggestions for preparing materials and implementing the strategies. (ABL)