Discusses the conceptualization of television viewing as a learned activity by highlighting the interrelatedness of children's linguistic, cognitive, and perceptual skills for accurate comprehension of temporal sequencing based on a study of five-year-old gifted, learning disabled (LD), and gifted/LD students. (references) (LRW)

The purpose of this study was to assess developmental differences in children's visual attention to, and comprehension of, a prosocial television program as a function of varying "preplay" formats. (Preplays were defined as advance organizers designed to help a child select, order, and integrate critical televised content into a memory…

Children's attention to and comprehension of television programs were studied by comparing the effects of viewing continuous stories (i.e., those with meaningful plots brought to resolution) and magazine-format programs containing unrelated bits of entertainment. Effects of program pacing were also studied. Multiple programs, differing in content,…

A study of the cognitive aspects of children's television watching addressed the following questions: To what degree is processing capability mediated by one's attentional set, as opposed to skills that one brings to the viewing situation? If attention is a significant mediating factor, is this true across various kinds of information one can…

Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex…

Preplays (critical material presented before a televised program) were inserted before three sections of a televised story to determine if they would improve children's attention and comprehension by providing overall plot structure for selecting and integrating important story events. The preplays varied on two orthogonal dimensions: presence or…

This paper presents a study of age differences in children's plan interpretations, interpretations of the interrelationship between actions, goals and outcomes. It is suggested that developmental differences exist which affect children's ability to recognize the necessity for internal and external consistency before labeling behaviors as…

This study of 26 children (ages 8-12) with hearing impairment found that the degree of hearing loss and spoken language competence independently affected the ability to understand the information presented on commercial and educational television programs. Language skills were a stronger predictor of comprehension than the degree of hearing loss.…

The influence of story schema development on children's attention to television and memory of program content was examined in a study that involved two separate testing sessions. The expectation was that maximum effort would be given to program elements most central to comprehension of a television story and that this allocation strategy would be…

This study investigated the effects of intraprogram synopses on children's comprehension of essential and peripheral content of an action-adventure television drama. The impact of these synopses on the comprehension of commercials also was investigated. A total of 30 second graders and 30 fifth graders participated. Synopses were presented to…

The findings of this study indicated that children's capacity to comprehend television advertising is primarily a developmental phenomenon, although social and experiential factors may have a moderate positive and a minor negative influence, respectively. Research subjects were 289 elementary school boys of first, third, and fifth grade levels,…

Examines the claim that television does not actively involve the viewer cognitively in ways usually associated with mature information processing. Study is described that suggests active and differential processing of television information by viewers and an increase in the level of sophistication in understanding the medium. Twenty-six references…

A study of 64 Canadian 7-12-year-olds and of adults who might influence their television viewing habits was made to measure the receptivity and acceptability of "Monkey Bars," a children's television program created as an alternative for Saturday morning viewing. A 50-minute composite tape of program segments was shown, after which…

Discussion of comprehension and attention processes of children viewing television programs highlights a study that was conducted to examine the potential impact of sound effects on children's visual orientation to television programs which varied in the rate of program pace. Results for four treatment groups of preschool children and fourth…

Describes study of Israeli children in grades 4, 5, and 6, ages 9-12, that was conducted to test their perception of deceitful behavior in a situation comedy. The influence of television on children's perceptions of the world and on the acquisition of behavioral patterns is discussed, and understanding characters' motivations is examined. (27…