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Morison, Patricia; And Others – 1978
A study proposing reality and fantasy discrimination of television content as a classificatory ability sought to identify differences between subjects who were able to make sophisticated reality-fantasy judgements and those who were not, and factors which might contribute to a subject's sophistication in discrimination. Open-ended and structured…
Descriptors: Child Development, Cognitive Development, Elementary Education, Fantasy
Peer reviewed Peer reviewed
Resnik, Alan; Stern, Bruce L. – Journal of Advertising, 1977
Examines the research on the effects of television advertising on children and discusses an experiment which studied children's vulnerability to television commercials. (MB)
Descriptors: Advertising, Child Development, Childrens Television, Elementary Education
Peer reviewed Peer reviewed
Comstock, George – National Elementary Principal, 1977
The evidence in behalf of the power of parents and others to modify TV's impact is, in fact, evidence that educators have an equally great--or even greater--role to perform. (Author)
Descriptors: Adolescents, Aggression, Child Development, Children
Mukerji, Rose – Phi Delta Kappan, 1976
That television has a tremendous influence on children is clear. Whether that impact is more positive than negative depends, to some extent, on the determination with which concerned adults help to tilt the balance in favor of children. (Author)
Descriptors: Child Development, Commercial Television, Educational Television, Elementary Education
Peer reviewed Peer reviewed
Barry, Thomas E.; Sheikh, Anees A. – Journal of Advertising, 1977
States that most of the current research in the area of television advertising for children excludes black subjects; reviews major studies of television and children and black versus white child development. (MB)
Descriptors: Advertising, Black Students, Black Youth, Child Development
Robertson, Thomas S.; Rossiter, John R. – 1975
The findings of this study indicated that children's capacity to comprehend television advertising is primarily a developmental phenomenon, although social and experiential factors may have a moderate positive and a minor negative influence, respectively. Research subjects were 289 elementary school boys of first, third, and fifth grade levels,…
Descriptors: Advertising, Child Development, Cognitive Processes, Commercial Television
Cooper, Joel; Axsom, Danny – 1981
Much of the television American children watch is violent in content. The evidence indicating that this programing increases children's aggressive behavior is not clear-cut, and some studies have shown a decrease in children's aggressive behavior. A study was conducted to test a more developmental perspective on the effects of violent television:…
Descriptors: Aggression, Behavioral Science Research, Child Development, Cognitive Development
Peer reviewed Peer reviewed
Davies, Maire Messenger – Journal of Educational Television, 1989
Reports on a study of a BBC children's television program, "Corners," that was conducted to determine how suitable the program was for its intended audience. Three age groups of children (6-, 7-, and 11-year-olds) were compared, and child development factors and future production decisions are discussed. (10 references) (LRW)
Descriptors: Age Differences, Audience Analysis, Child Development, Childrens Television
Collins, W. Andrew; Zimmerman, Stephen A. – 1974
Research assessing the impact of consistently negative motivations versus mixed negative and positive motivations for a televised character's aggressive behavior and the consequences on children's subsequent behavior is provided. This study is also reported in related document SO 008 573. Second and sixth graders viewed one of two edited versions…
Descriptors: Aggression, Antisocial Behavior, Behavior Patterns, Behavioral Science Research
Peer reviewed Peer reviewed
Singer, Jerome L.; Singer, Dorothy G. – American Psychologist, 1983
Examines effects of the structure and content of television on children's cognitive, motor, and affective development, and discusses relationships between family life style and television viewing. Suggests that current television programs can have harmful effects on children, and presents proposals for interventions to expose children to more…
Descriptors: Affective Behavior, Child Development, Cognitive Development, Early Childhood Education