A number of relevant issues surround the arguments of both opponents and proponents of the Federal Trade Commission's proposals to ban or control certain advertising during children's television programs. Groups against regulatory action point out that parents, not children, are the consumers and have a right to free choice in their purchases.…

Examines effects of the structure and content of television on children's cognitive, motor, and affective development, and discusses relationships between family life style and television viewing. Suggests that current television programs can have harmful effects on children, and presents proposals for interventions to expose children to more…