This report presents two research studies. The first, an experiment using 176 fifth graders, tested three hypotheses: (1) When content is held constant across messages, different formats of a medium differentially call for mental skills. (2) Formats which call for the same skills in different ways affect learners differently. (3) The TV formats…

Using 280 5th graders as subjects, an experiment was carried out to answer the following questions: (1) do certain indentified television formats have effects on cognition? (2) Is mastery of various cognitive skills correlated with extraction of knowledge from a television message which employs the corresponding format? It was hypothesized that:…

Describes study of Israeli children in grades 4, 5, and 6, ages 9-12, that was conducted to test their perception of deceitful behavior in a situation comedy. The influence of television on children's perceptions of the world and on the acquisition of behavioral patterns is discussed, and understanding characters' motivations is examined. (27…