A qualitative study analyzed images of science and scientists in children's educational science programs on television to determine whether they conveyed the images found in other media. Four episodes of each of four 30-minute, non-animated programs ("Beakman's World" broadcast on CBS, "Bill Nye, The Science Guy" shown on…

Television teaches children gender-specific behaviors, attitudes, characteristics, and personality traits. Research indicates that by observing male and female characters on television, children learn to label certain characteristics and behaviors as masculine or feminine and to assign traditional sex-role stereotypes to careers. Content studies…