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Fagan, Jody Condit – Computers in Libraries, 2009
Far more people are familiar with their local public or college library facility than their library's website and online resources. In fact, according to a recent survey, 96% of Americans said they had visited a library in person, but less than one-third have visited their online library. Since everyone agrees that online library resources are…
Descriptors: Search Engines, Marketing, Electronic Libraries, College Libraries
OCLC Online Computer Library Center, Inc., 2005
"Perceptions of Libraries and Information Resources" (2005) summarizes findings of an international study on information-seeking habits and preferences. With extensive input from hundreds of librarians and OCLC staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative…
Descriptors: Search Engines, Marketing, Libraries, Foreign Countries