When a bond referendum comes around for a school district, it often is the culmination of years of planning, strategizing and communicating to the public. Especially in these economic times, passing a building referendum is challenging. Complete transparency among the superintendent, school board and community is essential to communicate the…

Suggests a strategy for effecting the passage of a school bond issue. Proposes procedures for forming and structuring a committee to evaluate the bond issue and for securing "yes" votes. (MCG)

The example of the Austin, Texas, Independent School District illustrates successful bond issue campaigning. Describes the district's 1983 effort from initial needs assessment, through placing the bond issues on the ballot and forming a campaign organization, to conducting specific campaign activities. (MCG)

THE FORMER PRESIDENT OF THE BERKELEY, CALIFORNIA, BOARD OF EDUCATION TRACES THE HISTORY OF SCHOOL DESEGREGATION IN BERKELEY. HE DESCRIBES THE CHARACTERISTICS OF THE COMMUNITY, THE PROCEDURE FOR SCHOOL FUNDING, AND THE CHANGE IN MAKEUP OF THE BOARD FROM "CONSERVATIVE" TO "LIBERAL." UNDER THE AEGIS OF A MORE PROGRESSIVE BOARD,…