This chapter explains how the show "The Avengers," a popular British television program with an unusual female lead role, captured the imagination of women viewers in England from 1962 to 1964. After describing the show and then the research project investigating viewers' responses to it, this chapter explores the experience of watching…

Television's combination of wide appeal and potential for distortion is giving advocates of equality for the sexes concern about its influence in perpetuating sexist notions. (Editor)

Describes a study that examined the portrayals of female characters on four educational science television series for children and discusses those portrayals in the light of other research on television and socialization. Topics include children's perceptions of occupational sex roles; theories of sex-role development; and implications for future…

Television teaches children gender-specific behaviors, attitudes, characteristics, and personality traits. Research indicates that by observing male and female characters on television, children learn to label certain characteristics and behaviors as masculine or feminine and to assign traditional sex-role stereotypes to careers. Content studies…

Television programming has long been recognized as an effective method of educating children. This paper investigated the degree of exposure an educational children's program, Sesame Street, gave to female and male characters and the extent to which these characters were stereotypically portrayed. Children's Television Workshop produces 110…

Learners enrolled in multimedia courses offered by the State University of Nebraska (SUN) during its fall 1974 and spring 1975 offerings are described. This report consists of four sections. The first provides an overview of the courses--Accounting I, Introductory Psychology, Making It Count (Computers), and Consumer Experience. The second section…

General demographic characteristics of State University of Nebraska (SUN) learners are reported, based on information drawn from the registration form and the Student Information Questionnaire. Thirteen tables are presented with data on: median age of SUN learners; distribution of sexes; marital status; family status; annual income; size of town…

Based on a period of two and one-half years, during which the State University of Nebraska (SUN) has offered 15 multimedia courses to Nebraska learners, this report offers a statistical summary of student characteristics. The courses offered include: Accounting I, Accounting II, Adams Chronicles, American Economy, Anyone for Tennyson, Classic…

This research was conducted to examine the theoretical basis and findings of an experiment on televised adult instruction. The media coding system element, compositional syntactic placement, was investigated for potential aptitude-treatment interactions on a simple concept learning task. Compositional syntactic placement may be conceptualized as…