For nearly four decades, Sesame Workshop has brought the joy of learning to the world's youngest citizens through the introduction of locally-produced coproductions of the preschool television series, "Sesame Street". Many of these television shows have been specifically designed to forward important prosocial messages directly linked to…

A summative evaluation of the effectiveness of the educational television series, "Statistics," that aired on South African television is presented. The two episodes chosen from the six-episode series covered pie charts, pictograms, and pictographs (episode 1); and point-of-view interpretations of statistics (episode 4). The evaluation…

Ways in which instructional design specifications for television production may be extended into a more precise domain, where forms of representation may be cataloged and culturally defined, are suggested in this study. Differences between film and television are discussed, and a distinction is made between format codes (i.e., culturally and…

The Anik-B project is part of the two-year communications experiments for which the Anik-B satellite is being used. The project was designed to explore the possibilities of using Interactive Instructional Television (IITV) to provide distance postsecondary education for people living in widely scattered and sometimes inaccessible areas of British…

These two volumes of a 5-volume report on commercial broadcaster compliance with the Federal Communications Commission (FCC) 1974 policies on programming and advertising to children provide an overall analysis of children's television, as well as a detailed analysis of broadcast industry compliance. The first volume reviews the social, cognitive,…

This study describes the development of an innovative instructional technique, peculiar to television, that presents information in a dramatic form through televised skits. Primary concerns of the project were the measurement of student attitudes toward receiving instructional television material in skit form, the measurement of the amount of…

This study attempts to evaluate Mexico's television-based secondary education system, Telesecundaria, by comparing the mathematics and language achievement of Telesecundaria students with that of students receiving traditional instruction. Student background and ability, community, teacher, and classroom variables are considered.…

Discussion of the delivery of higher education to rural areas focuses on a distance education program developed by the Community College of Maine that uses interactive television. The technology for the system is described, the instructional process is explained, and instructional effectiveness as reported by students and faculty is evaluated.…

This summative evaluation of two educational television programs, "The Edge" and "The Fortesque File," was based on a sample of "white" and "colored" classified respondents in the Greater Cape Town (South Africa) area. The two samples, which were divided into small panel groups of six to eight respondents…

This report describes the content of the 115 programs comprising "Square One TV" after two seasons of production, relating that content to the three goals of the series. Appended is a listing of the shows, with complete specification of each segment's content, description, format, length, and other information. The goals and the extent…

This report describes a formative evaluation and presents an overview of the background and design of an instructional television series, "On the Level," designed to encourage teenagers' personal and social development. The series includes 12 15-minute video programs, 12 audio programs, and a student workbook. The design issues discussed…

An evaluative research study was undertaken to provide the South African broadcasting industry with information on the feasibility of using video mass media approaches for public education on the Acquired Immune Deficiency Syndrome (AIDS). Specifically, the research was designed to determine public knowledge of and attitudes toward AIDS and shifts…

A formative evaluation was conducted of the instructional television program "Daddy's Girl" from "On the Level," a series of 12 lessons designed to aid secondary school students in dealing with personal and social growth. Designed to teach that adolescents usually have to work out new relationships with their parents and that…

A formative evaluation was conducted of the instructional television program "What Next?" from the Career Aspirations unit of "On the Level," a series of 12 lessons designed to aid secondary school students in dealing with personal and social growth. A total of 127 students in 8 Chicago public school classes viewed the program.…

Discusses the publication process as well as research and development activities of The Magazine Group, the part of the Children's Television Workshop (CTW) that produces print materials for children, parents, and elementary school teachers. Highlights include reformatting a magazine, testing story appeal, testing children's humor, and the…