The result of an interdisciplinary conference on the qualities of an effective instructional television program, this book reports the ideas of various participants. Two papers by broadcasters represent the producer's view of ITV; one deals with instructional television in Sweden and the other with a Nigerian project. The scholar's view is…

Examples from the data of a study of television programing for adolescents in Sweden illustrate some of the differences in the ways programs address their male and female viewers. Whereas boy and girl characters in television programs are roughly equal in number, the distribution changes when only leading roles are considered. A marked imbalance…

The first non-commercial cable television (CATV) project in Sweden was conducted in Kiruna since it was the site of an established commercial CATV network. The Kiruna project goal was to emphasize locally produced programs. Objectives tested were production and planning forms, cooperation between groups, and utilization of a program bank.…

A foreword by Arthur M. Sullivan and an introduction by Jon P. Baggaley introduce the 12 conference papers included in this collection. The papers are as follows: (1) "Research on 'Sesame Street': Designing the Educational Context" (Rodney Dennis); (2) "'Sesame Street' in Labrador" (Graham Skanes and Lorne Taylor); (3)…