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Direct linkShroeder, Barbara A. – AACE Journal, 2007
This research was undertaken to study and improve the marketing efforts of the Department of Educational Technology (EDTECH) at Boise State University, recognizing the need to generate revenues based upon the new self-support structure instituted at the university and EDTECH Department. In investigating the marketing opportunities for the…
Descriptors: Educational Technology, Student Recruitment, Search Engines, Web Sites
