Descriptor
| Attitudes | 1 |
| Community Attitudes | 1 |
| Educational Administration | 1 |
| Educational Research | 1 |
| Higher Education | 1 |
| Institutional Research | 1 |
| Marketing | 1 |
| Multidimensional Scaling | 1 |
| Research Methodology | 1 |
| Student Attitudes | 1 |
Source
| Journal of Higher Education | 1 |
Author
| Leister, Douglas V. | 1 |
Publication Type
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedLeister, Douglas V. – Journal of Higher Education, 1975
Presents methodology, philosophy, findings, and conclusions of a study designed to increase physical plant and institutional efficiency and to identify ways of broadening student appeal through innovative programs. Advocates use by educational administrators of metamarketing procedures used: multidimensional scaling and other attitude research…
Descriptors: Attitudes, Community Attitudes, Educational Administration, Educational Research
