The impact of the educational programs of zoos on the recreational visitor is addressed in this report. Unobtrusive or nonreactive research methods were employed as primary evaluative techniques by graduate social science students conducting six research projects at the Los Angeles Zoo. These studies were designed and implemented to examine: (1)…

Education is one important role of zoos, but there is relatively little research on the extent to which zoos are serving this role. Traditional methods for collecting and analyzing such information have significant disadvantages in zoo settings and should be supplemented (not replaced) by nonreactive measures. To test this concept, teams of…