Purpose: The present study has been carried out to study whether and how different aspects of brand management (brand identity, brand image and brand meaning) are instrumental in maintaining and enhancing attachment strength of students with higher education institutes (HEIs). Further, to understand what brand management aspect channels the impact…

Purpose: The aim of this study is to examine the relationship between the determinants of student loyalty, i.e. service quality, e-service quality and university image in open and distance learning (ODL) based on the theory of reasoned action, in more systematic approach. This study also examines university's image role as a mediator on the…

This paper aims to recognise the transformations in the concept of quality as formulated by Chilean educational policies between 1985 and 1990, at the beginning of the educational privatisation process. Using a conceptual history approach allowed us to analyse the meanings attributed to the concept of quality in the design and implementation of…

University rankings have become an increasingly important aspect of academia in recent years. These rankings, which evaluate universities based on a variety of factors such as research output, graduation rates, and reputation, provide valuable information for students, educators, and policymakers alike.

While serving as a benchmark of 'world-class' universities, the global university rankings do not include the vast majority of universities. However, "Times Higher Education" developed a Japanese national university ranking table in 2017, which includes approximately 40% of all Japanese universities. This increased coverage of…

Purpose: This research examined the direct and indirect effect of university social responsibility (USR) on student loyalty through the mediation of service quality and university image. Design/methodology/approach: The sample includes 35 students from Universitas Sarjanawiyata Tamansiswa, a private university, and 74 respondents from Universitas…

A key policy challenge in establishing new universities is the potential risk of lower academic standards and mission drift, which can affect policy effectiveness and outcomes. While regulation and funding tend to be preferred policy instruments for securing control of higher education expansion and achieving policy objectives, this article…

Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of…

This research examines the impact of University Social Responsibility (USR) on University Performance (UP) through mediating role of service quality, student satisfaction, university reputation, and student trust. Data were collected from a sample of 586 university students from Pakistan and 311 university students from China. Universities in…

Global university rankings (GUR) have become increasingly influential as a proxy measure of higher education quality. The more recent development of regionalised forms of rankings has increased their global reach, drawing a greatly expanded range of institutions into their orbit. As a result, regionalised GUR have developed an increasing potential…

Our study uses a qualitative comparative analysis method in order to assess the impact of national accreditation schemes and also other relevant features of the higher education systems of 20 OECD countries on quality of the higher education sector measured by world rankings of national higher education systems. The analysis shows that higher…

This essay explores the impact of the COVID-19 pandemic on the position of British universities in league tables. We argue that the pandemic has increased the inequalities between them. Through the analysis of the three core functions of universities -- internationalization, research, and teaching, we predict that the gap between top-tier and…

Driven by a shifting landscape and increased competition for students, institutions of higher education (IHE) are working to differentiate themselves to consumers in order to attract new students. These differentiation efforts have increasingly focused on the adult, non-traditional student demographic. As IHEs strive to include claims of quality…

Purpose: In recent years, though a growing body of research has emerged on world-class universities (WCUs), studies in this field remain limited. The purpose of this study is to identify and describe the research gap and provide a future direction for WCU research. This paper highlights the key theoretical approaches, methods, journals, unit…

Purpose: This paper aims to investigate how global university rankings interact with quality and quality assurance in higher education along the two lines of investigation, that is, from the perspective of their relationship with the concept of quality (assurance) and the development of quality assurance policies in higher education, with…